Email Marketing & its Needs to an MSME

Email Marketing is a huge subject to speak about. We can talk about that for a week. This article will be like an introduction. But We will talk about Email Marketing consistently in the future. because it is one of the vital marketing methods to reach and retain more customers.

Here we are going to talk about the marketing for MSME through their mail management system. Most of the Indian MSME s Mainly Micro and Small enterprises are not thinking about Email, the Internet, Social Media Management, and Digital marketing. So I will discuss email marketing gradually.

Email Marketing

we are not going to talk about all the above subjects. We are going to talk about only Emails and Email IDs. Whether they have a Facebook profile or not is not an issue now. or any Social Media profiles is known to them is not an issue now. At least They should have mail ids right. But that itself is a problem for them. Creating and maintaining a Mail itself

Three EMail Management System

It is my suggestion or tip to keep 3 mail addresses for every MSMEs or Small Business Owners for their businesses. We are trying to become or standardize our system as professionals. But much of the Indian MSME business management system both in private and the government still does not at a professional level. But now it is getting changed.

hillary Clinton

We have seen allegations on Ms Hillary Clinton at the 2016 US Election for using the personal email account for official purposes. She sent more than 100 emails this way. But in our country till now, it is not a seen as a big problem. I don’t know, How long it may continue like this scenario.

Types of Emails

Ok. We will come to our Email marketing Idea. I am naming These 3 emails are Signup email, Personal email, Official Professional eMail.

Kindly Don’t be panic by seeing the names of the emails. All are normal emails. But I name it as above because of its uses.

Signup Email

This is an email used to signup on all websites, social media accounts, apps. This will help you to the signup purpose fastly. Because This will help not to remember the passwords of different sites, apps, and social media accounts. Normally you may create these emails in Gmail.

Most of the sites are giving Gmail signup options nowadays. You can keep two mails in this category. one on your name and the other on your Company name. You can use this only for Business purposes.

Personal Email

You can create personalized emails on Gmail or GetResponse. Before creating a personal email in GetResponse with the free flexible domain name. I suggest you must have a Gmail account.

Official proffesional Email

This Professional email must have been created with an official domain name representing your company. For a dedicated domain name, you have to spend money every year. But that is worth it for your Business Branding personal Branding. you can also keep two mails in this Category. One is with your name and the other one anonymous.

Email Examples

thamizhazhagan@lemooria.org – Professional email (with My name) ( paid)

reach@msmeskills.in – Professional email (anonymous) ( Paid)

xyzsignup@gmail.com, yourname@gmail.com – Free Signup email

yourname@gmail.com – free Personal email (you may use this signup email too)

Email Marketing

As I told you already, Email Marketing is a vast subject. Discussing Email marketing, While speaking about email management is relevant and helps to clear understanding.

Finally, what are we going to do with Emails, We will write to our customers to answer, explain the situation, and guide them to understand our product or service.

List building

But eventually, we have to market our new product or service to our Existing Customers. For that, List building is also an important process to create your own subscriber’s list. List building is also a very big subject to talk about now. But on a Short note, we have to maintain our customer base and update our customers up to date. For that, we have to use our Official Professional email.

Free Own Domain Email

Own domain name, email with company domain, list building of customer email base, sending daily designed email with a link to reach landing page all have cost Involved process. That is why most MSME entrepreneurs and Small Business owners are not maintaining these three mail management systems.

But I have a Gift for every MSMEs and Small business owner with free own domain name, Free online website builder, Email design creator, Free unlimited mail sender, Free space customer contacts are Free forever. So Kindly click this link and grab this opportunity