Logo design comes in many shapes and sizes. But it is up to you to pick one that will help your brand become a leader in its category. While you might think that going with a logo that is unconventional looking and that will catch a consumer’s attention will be the best way to go, you would be mistaken.
Logo design is an essential element that should be decided on before beginning the business. It would become the face of our brand in future.
Elements of a Logo Design
As I told you before this, Logo design is the face of our brand. A logo builds trust in our product, service, company, process. It helps customers’ decision making and gives a unique identity to your business.
Company Logo Design has some essential elements Shape, Font, symbol. I will explain them one by one.
Shape
Studies have shown that most effective logos are flat in shape. This is because of how consumers read. Most of the world’s population reads from top to bottom, left to right. There is no reason to get fancy and change how consumers read.
ACTIV is a Chamber of Commerce that helps in entrepreneurship development and wealth creation among SC-ST communities in India. SC-ST communities in India were not allowed to do business and not keep assets for centuries.
Modern India is ruled by law framed by Dr B.R.Ambedkar, the Father of Modern India. Now anyone in India can do business as per the constitution of India. Since SC-ST communities have been depressed for centuries, they still have many difficulties coming into the business. ACTIV helps them to come out from those issues.
ACTIV is an acronym. It is an abbreviation from the initial letters of the Adidravidar Confederation of Trade and Industrial Vision. This logo has been designed with people’s reading habits from left to right, top to bottom.
This logo is slightly inclined forward like an Italic word like a man in a starting position or running position at the race. This shows to move forward in any condition. It has two wings to rise high. It is a simple single-colour, font-based logo and flat in shape.
Here I am this logo to explain the flat logos with reading habits. But we can use it to describe the next element too.
Font
Not only is the shape of the logo essential to the brand’s success, so is the font that you choose for the brand’s name. Anyone who has used a computer knows that literally hundreds of different fonts you can choose from.
Additional fonts can project different meanings about your brand. By switching the font, you can make your brand appear masculine, feminine, modern, antique, just to name a few.
It is up to you to know your brand inside and out, so you choose the proper font to convey the message you want to send to consumers. When selecting the font for your logo, make sure that you choose something clear enough to read.
Symbol
You do not want consumers looking for your brand and not being able to read it on the package because you tried to get too clever. On the other hand, perhaps you do not want your brand to have a name, and you only want a symbol to signify the brand.
Lemooria Foundation is a Non Profit organisation. They work for equal opportunities for everyone irrespective of gender, caste, and religion. They are using the star symbol as a hope star at dawn.
An excellent example of a company that uses a shape to represent its brand is Nike. Nike’s swoosh logo has become synonymous with the best sports equipment that consumers can buy. Nike often even leaves their name off their products, and all you see is the swoosh logo (Right Symbol).
However, Nike is the exception to the rule; not many companies have been successful by only using a symbol. Perhaps the only other company with this type of success as Nike is Apple. The name Apple does not appear on the back of the iPad, iPod, or iPhone.
There is just their logo, which is an apple. In this case, the logo and company name is the same, so it has a double meaning for the consumer.
Black & White Logo Design
I suggest you design your logo first in black and white. Even though you need your logo needs colours. Your logo must symbolise and convey the same message you print in black and white or in colours like all logos.
The next time you go to your local mall or large shopping centre, take the time to look at the store’s logos. You will notice that most store logos are horizontal and easy to read. You will only see a few stores that have opted to use something different from the flat easily read option.